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Social Media Marketing

Simply the best company for Digital Marketing and Social Media Marketing in the UK!

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ABCSeo in Sheffield is an experienced marketing and search engine optimisation company that specialises in helping small to medium sized businesses, new business start-ups, sole traders, companies and organisations with their online advertising and digital presence on the World Wide Web.

Whether you have a website that is simply not working, or maybe a brand new one that needs a little push, or you need a company to take care of your social media promotion - we are sure we can help you.

We specialise in providing a range of cost effective digital marketing services to get your business noticed online. Within our range of marketing services we can provide search engine optimisation (seo), the creation and writing of website and blog content (which search engines like Bing and Google really love for help with page and position rankings), social media branding and account management, and regular and consistent posting of content and articles using social media platforms that include facebook, pinterest, and twitter.

Thinking of running a ppc advertising campaign (ppc) to drive visitors and customers to your website? We can manage your Google Adwords Pay-Per-Click Campaign on your behalf with targeted keywords and details that will give you an edge over and above your competitors.

Want your brand or products and services to be featured on Twitter? We can get this kick-started and grow your number of Twitter followers in a productive, engaging, and relevant way!  

Search Engine Optimisation

Organic SEO works when it comes to your websites page position and ranking order in Google, Bing, and the many other search engines that can be found on the internet.

It is important to utilise an organic seo search strategy to build the presence of your business website as well as to maintain it’s strength. Nowadays Google uses hundreds of different ranking factors within their algorithms to decide where your website, it’s internal pages, and more importantly the content, fits within their search engine.

All UK businesses want a prominent and high ranking position in Google, and it’s easy to understand why. After all a first page position (if possible) can make a real difference to the amount of visitors and traffic your site receives - which ultimately adds up to more customer enquiries and business.

At ABCSeo we don’t make any false claims as to where your website will ultimately rank, but by us using an organic seo strategy we can develop and deliver a bespoke tailored campaign that will raise your websites online visibility, as well as reducing any future ranking problems due to algorithm changes.

Contact Us for a free quote on optimising your website with seo that works   

Content Strategy

Strong and Great Content is essential when it comes to populating your website with information for your visitors and potential customers. Your business website needs to have content that is interesting, relevant, and which causes an engagement with it’s audience. Having content that is unique to your own business will also make it stand-out in the eyes of Bing and Google - these two major search engines absolutely love relevant and unique content, and ultimately it is this that will be taken into account when they decide where they will list your site in their search results.

Perhaps you are a local plumber that is based in Sheffield or maybe a company that operates a tool hire shop in Leeds?

With regards to your plumbing small business website it’s content needs to be centred around several key factors including your services, the credibility of your business, maybe the geographical area that you operate in, and details about you? With regards to a tool hire business the same content factors apply but with maybe some details on the tools that you hire out including their features, specifications, and capabilities. Good images would also make up part of a tool hire shops content strategy, with photographs showing the products available as well as their description.

At ABCSeo we would develop a strong strategy for your websites content with the aim of giving you a competitive edge over similar companies that operate in your own market sector.

Need help with content writing for your website? Simply get in-touch with us and see how we can help you.

Social Media Management

Social media is something that we are really strong at, and for a good reason. Most companies and in particular sole traders and small businesses just don’t have the time or staff numbers to do everything themselves in-house! And marketing your business on the social media platforms that are currently prominent in everyone's lives is something that needs doing on a regular basis to not only build your businesses presence on the web, but to digital advertise your brand name and its products or service too.

Thinking of setting up a Twitter account to digital market your business? Let us help you by way of creating a long term strategy that helps drive new and repeat customers to you.

We can manage your Twitter account for a competitive price, post fresh and repeat content, and help steer clients direct to you. We can drive customers to contact you in person, by the telephone, or to your website. And by the way the latter will also help with your website search engine optimisation - if done in the correct way!

Facebook is another social media platform that we can manage on your behalf, and although this works in a totally different way to Twitter it does have some alternative strong points as well as adding good value to SEO. Once established a facebook business page can also serve as it’s own stand-alone form of mini website.

Need help in setting-up and managing a twitter account, or a facebook page? Contact us now for more details.

Google Adwords Management

Google Adwords is a form of Pay-Per-Click digital advertising. If you are wondering what Google Adwords is we can make this really simple to understand.

Adwords is a form of paid advertisements that appear on the pages within the returned Google search engine results. When you type a search enquiry into Google, several advertisements will show up along with the organic search results of relevant websites. At the time of writing these advertisements show up at the top as well as the bottom of each page. They can be identified at present by having the description of “add” present on the left hand side of the details.

Businesses of all sizes can place these adverts on the pages within Google - paying an amount for each time the featured advert is clicked-on, hence the terminology of Pay-Per-Click.

The costing's for each click is dependant on several factors including which position on the page you want the advert to appear on, as well as the content of the advert. Some market sectors of business and products / services cost more than others, dependant usually on demand. Higher cost ppc adverts are usually centred around products such as healthcare and insurance to name a few, with each click advert costing more than say for an advert promoting a local emergency plumber or an engineering service provider like a welding company or a machinery moving business.

With PPC digital advertising it is all about managing the advertising campaign inline with an agreed budget. Once a budget has been set this form of marketing can really make a difference to a business, especially one which is a new start-up or one that has some strong online competition.  

Running an Adwords campaign can get your business and brand noticed straight away and in a prominent page position in Google, regardless of where your company website is positioned.

Need more information on how we can help you with PPC Management? Simply get in touch with us.

Online Branding Promotion

We are proud to shout out that we are really good at promoting brands by way of using digital marketing, and especially for small businesses, sole traders, and growing companies.  

Having a strong brand is becoming more and more important these days as competition amongst businesses for the same service or types of products seems to be intensifying all the time.

If your company has a really unique product then you can focus most of your efforts on your companies brand name or the name of the product itself, ideally though do both.

If you offer a service or sell products the same as other businesses do then a good strategy and marketing plan should be drawn-up. A few questions that you need to ask yourself are: Are you wanting to becoming well known for a particular type or group of products? How important is it that your company name is associated with what you sell or provide? Do you want to become the main stockist for a product in a particular geographic area, city, town, or location? Is your service one that can be sold on a repeat basis to the same customer, or does it have a life span?

To sum up branding should always tell your customers exactly what you provide or sell, after it has been done (and when it is prominent) will they “get it” without applying too much thought?

Need a few examples? If we asked you what comes to mind with the branding of the company in the UK that is called “Calor”, what would you say? Would you instantly associate this name with Calor Gas bottles and LPG fuel?

What would you associate with the brand name of John Lewis? Do you straight away see this as being a high quality retail outlet that sell high quality clothing, beauty products, electrical goods, and furniture?

Audi and VW - do these brand names of cars paint a picture in your mind of being high quality cars? Can you think of a company name that sells them locally? for example the name of the Audi dealership in say Sheffield in South Yorkshire!

B and M, Poundland, Poundstretcher, Wilko - do you associate these shops with selling cut price household products or simply as a chain of shops that sell cheap priced or low quality items?      

The brand name of your business as well as its products or services is something that we can market very strongly by way of using digital marketing. As well as being promoted on your own website we can advertise your branding using social media, online business directories, articles and features in blogs, and also PPC advertisements if required.

Contact Us for more information on our brand marketing services.  

Content Digital Marketing

Content Marketing is another area of digital marketing that we specialise in.

So, what do we mean by undertaking content marketing? By “content” we mean any information that can be viewed and consumed online. This could be written text, diagrams, images, photo’s, infographics, an online news letter or feature, product sketches, operator instruction guides, how-to manuals, case studies, and more.

Without actually trying to sell a product or a specific service it is a method of communicating directly to your customers and website visitors. The information that is marketed provides useful information that helps you to acquire both new customers as well as retain existing ones. You could be seen as helping customers to gain more knowledge and ultimately gain sales without you having to use a sales pitch or a “call to action”.

A really good example of content marketing can be seen on the well known MoneySavingExpert consumer website. This website features lots of content on how to save money, how to buy countless popular products and commodities at cost saving prices, features on how to switch your electric and gas utility contracts for a better one, renewing your car or house insurance, and lots more.

The information teaches visitors to the website “how to do something” and “what is the best offer” on a whole range of product and services, and then lists where to buy the same from - this website is as good as is gets when it comes to using effective content marketing.

Oh, before we forget, there is another good reason for planning and implementing a marketing strategy involving content marketing - it helps with website search engine optimisation too, Bing and Google love it!    

Interested in choosing us for your content marketing? Just get in-touch.  

Sheffield SEO Company Sheffield Website Design

Website Design is just one element that needs careful planning and work when your trying to grow your small business.

For a business website to enjoy a good page position in Google or Bing it needs optimising from the outset. This includes careful work in researching which keywords and phrases to use, which meta tags should be used and where including H1, H2, H3 and so on, how any images or photographs are named, optimising the page load speed (yes, Google counts that in its serp ranking calculations) and even local geographical information such as the listed telephone number and business postcode.

Search Engine Optimisation Company

Our marketing experts can really give your business a kick-start online by using the latest and best social media marketing techniques and practices.

We understand and know how social media works and can promote your small business or organisation using the likes of facebook, pinterest, and of course Twitter.

Regular and consistent quality posting of information is what makes or breaks a social media marketing campaign, and this is a job that most sole traders and business owners just don’t have the time to do.

We offer several packages with varying numbers of posts per month to suit your individual needs as well as your budget.

Brand marketing is something that we always recommend is actioned too when we carry out social media marketing.  

Social Media Marketing
Seo Service that Works

Search engine optimisation is something that every website needs in order to enjoy the highest possible ranking position in Google as well as other search engine sites including Bing. Our seo experts know what works and more importantly what doesn’t in this modern digital age.

Specialists in seo for small business websites we are great at optimising web sites for sole traders including local builders, electricians, joiners, heating contractors, garages and car body shops, plasterers, plumbers, all types of retail shops, tool hire shops, as well as professional trades including lawyers, insurance brokers, travel agents, and solicitors.

Our seo experts can optimise your website and it’s content using organic methods that work. We only carry out white hat seo to ensure adherence to Googles strict policies.   

Content Marketing

Digital marketing can also include content marketing.

This is providing useful information that helps your customers learn about your products, services, and their applications. A useful method of driving valued customers to your website - content marketing could be as simple as writing and uploading an article on how to find a local supplier for powered access equipment hire, or which is the best power tool to use for drilling holes in bricks.

It could be a simple specification list of the capabilities of a certain product, or anything else that adds value or provides useful information.

Do you sell garden machinery products in your business such as lawn mowers or maybe garden leaf blowers? Think about featuring an article on how best to mow the lawn in your garden - a simple example of content marketing that can help sky-rocket your websites position in Google and sales of lawnmowers.   

Local Social Media Marketing Company in Sheffield providing cost effective digital marketing for small to medium sized businesses, sole traders, and self-employed tradespeople including local builders, electricians, joiners, plasterers, plumbers, tv aerial installers and more.

How does seo work? You don’t need to spend time learning the best way to get your website ranked on the first spot place in Google, simply instruct us to do it on your behalf.

Contact ABC SEO SHEFFIELD for search engine optimisation | Social media marketing | Content marketing | PPC management | Branding